We believe that if you grow your leaders, you’ll grow your organization. We believe in the power of partnership. We believe in our team and our ability to support our clients from every angle. We believe in telling the hard truth, even if it hurts a little. And most of all, we believe that employee engagement drives customer loyalty and that leaders and managers are important catalysts in either fostering or destroying engagement.


Today’s ADVISA began as a one-man operation in 1986. Founder Bob Wilson was a Predictive Index analyst working for a manufacturer when he decided to strike out on his own as a Predictive Index licensee. He signed clients such as Jasper Engine, Lumbermens and Versa Products.

As the business grew over the next several years, Bob hired additional management consultants to work alongside him, renaming the business Bob Wilson & Associates, Inc. to reflect the expanded team. They added clients such as Red Gold, Jabil Circuit and Walker Information.

By 2007, the company had outgrown its name and became ADVISA. In 2012, Bob Wilson assumed the role of chairman and named Heather Haas president and CEO. Today, we’re a team of 20 partnering with over 300 clients across the U.S. ranging in size from 10 to 130,000 employees.

Core Values


  • We will always operate honestly and ethically.
  • We will do what we say we’ll do – internally and externally.


  • Doing our jobs is important, but family comes first.
  • We recognize that life should be a balance of work and play.


  • Excellent performance is expected and will be rewarded and recognized.
  • We take personal accountability for our individual and collective success.


  • We will operate as a team, helping each other wherever possible.
  • We will always treat each other with respect.

Client Service

  • We succeed only when our clients do.
  • We will always act in the best interests of our clients.
  • We will do our best to amaze our internal and external customers with the promptness of our response and the value of our service.

Continuous Learning

  • We haven’t learned if we haven’t changed.
  • We will learn from our mistakes and share feedback.
  • We will pursue outside learning opportunities to stay sharp and fully engaged.