Customer-Focused Selling™

Who is this for?

About the Series

Learn a selling skills system that will improve the sales and influencing skills needed to execute a successful consultative approach with customers.

Sales professionals participating in the Customer-Focused Selling (CFS) workshop experience a blended learning journey that includes self-assessment and self-directed learning with group sessions. Participants are asked to discuss their discoveries and “ah-ha” moments with direct managers and apply new skills at work.

The training begins with the Selling Skills Assessment Tool™ (SSAT) to determine current strengths and opportunities for improvement.

Course Description

Participants who successfully complete the training will be able to:

• Understand their prospective or current client’s perspective and how to sell from their viewpoint.
• Quickly identify the characteristics and needs of people with different buying styles.
• Listen and ask questions effectively to gain necessary information and guide conversations.
• Present the value of your solution so it differentiates and addresses your prospect’s needs.
• Handle objections and navigate buying conditions with greater ease.
• Gain commitment on next steps, close deals, and position for expanded relationships.

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