The Importance of Creative and Innovative Leadership:

Identifying the “Game Changers”

by Todd Harris, Ph.D. Director of Research, PI Worldwide; Robert Wilson, MBA, ADVISA President and Founder; and Cynthia Lynes, MBA, Director of Marketing, PI Worldwide

The topic of creative and innovative leadership is not new to savvy business leaders. The level of importance this type of leadership plays in organizations looking to thrive in this “New Normal” environment has skyrocketed. Senior leaders realize the true significance of developing a culture that not only embraces creativity but encourages it.

Recent research studies have been completed on this topic. In this whitepaper, we share with you some of the relevant findings of two studies: Capitalizing on Complexity, a 2010 study conducted by IBM and Strategic Innovation and Leadership from the University of Miami released in 2009. In addition to highlighting these works and best practices, you will learn how organizations can identify those creative individuals who are natural innovators and “game changers”.

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