The number 1 reason your bottom 25% of sales reps will never succeed

Everyday new business development teams take to the phones or the streets to make deals for their companies, and for themselves.  The facts are that most sales representatives are not successful in most companies.  Take your company for instance.  How many reps achieve quota each month or quarter?  How many times is the top sales person the same individual from previous months or quarters?  Why though?

The number 1 reason the top stay at the top and the bottom are likely down for the count is self-confidence and humility.  Neither of which, I feel, is mutually exclusive.  In my work aiding managers in managing difficult people, executive team building, and improving sales performance both elements are critical to the superstars of sales.

Self-Confidence

This is the easy one of the two.  If a person has the right P.I.® (Predictive Index®) profile for the job, and their manager is giving them what they need, self-confidence is a natural outcome.  The logic is simple:  You give me what I need the most + I get to do what I need to do each day = Self-confidence.  If a sales manager leverages assessments this can be achieved in most sales reps.

Humility

This is the tricky one.  I haven’t found any assessment for this trait, and it can take forever to learn.  However, it can start with self-awareness.  If someone is mature enough to accept who they are, and to realize that whatever they are is ok, they are on their way.  Humility is also found in those who help others with no expectation of personal gain, those who do not feel belittled by the success of others.  Those who are resolute that a career is important but falls way behind the most important priorities in their lives.  They seem to be unshakable, rarely intimidated, and often the most likable and approachable people in the world.

Now back to your bottom 25% reps.  They likely lack self-confidence because they are trying to be like someone else.  They likely feel that the way one person realized success is the exact way that they must behave to do so.  This is a recipe for little to no self-confidence.  How can you be self-confident when you are working at NOT being yourself?  They likely lack humility in that they must bolster small wins to earn praise and recognition.  They become angry, emotional, and often times vacant in their roles.  That is a helpless combination.  When you profile your top sales representatives, consider both self-confidence and humility in their elixir of success.  Odds are that if you give them what they need to be successful, and they have balanced and fulfilling lives outside of work as well, they’ll meet their balanced scorecard metrics.

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See my top reps profiles

The 3 Keys to Effective Sales Training

Most sales training programs are not individually focused, but generic in their nature.  The courses are designed as a “one size fits all.”  Improving sales performance occurs when you can identify the type of sales person you have, where their strengths and areas of improvement are in the sales process and if any after class coaching programs exists to make the improvements in an individual’s sales results permanent.

Many of us have attended sales training courses, left feeling empowered by new information and techniques, but eventually sliding back into old habits due to the lack of any type of long term enforcement.

Key #1: What type of sales person do you have?
Two basic types of sales people exist – sales hunters and sales farmers.  Sales hunters enjoy looking for new business and developing new leads.  Sales farmers do best when given a warm account (the lead has been established) and will earn additional business by the good customer service they deliver.  Sales hunters can farm, but thrive better when hunting.  Asking sales farmers to hunt is oftentimes very painful for them.  A personality assessment like the Predictive Index® can assist in determining if the sales person is a hunter or a farmer.

Key #2: Targeted sales training
Sales assessments like the Sales Skills Assessment Tool™ can help to identify where a sales person’s selling strengths and areas of improvement occur.  Providing generic training that does not address an individual’s needs doesn’t really provide the training and eventual results one desires from the training dollars invested.

Key #3: After training coaching
Coaching to reinforce the areas of improvement after the training course has ended will create more value for the sales training, provide real long term results and provide an ongoing assessment of the sales person’s progress.  Practice makes permanent!

As with any goal, the sales process training program needs to have a strategic plan with the type of results desired, a game plan for improving sales performance and constant reinforcement through motivational coaching techniques.