A critical flaw in your strategic plan. How will you address it?

Most companies gather their leadership team once per year to discuss strategic planning.  This is a time-honored event that, in many cases, produces little tangible result. There is often recreation, along with retreat from the day-to-day grind of running the business, but actions and behaviors typically stay the same when those key executives return to the job. There are likely many reasons for this, but one that I encounter most often is that the actual talent within the company – the same talent that will ultimately produce the outcomes drawn up during the strategic planning retreat – were not included and were poorly assessed.

Strategic plans drawn up in a (relative) vacuum can be dangerous vehicles for de-motivating employees and setting them on a path to an unrealistic goal. It is a tragic management mistake to tell high performers in any role that they are consistently behind and on a collision course for failure. This unnecessarily taxes and drains key people and leaves them with a half-tank of gas to finish the race. Often, the strategic plan itself becomes a key lever for lack of energy and lack of motivation leading to poor results.

Has your strategic plan produced these outcomes? Here is how to fix it:

1) Start with real data on the people responsible for the goals within the strategic plan. We use Predictive Index® at ADVISA as a foundational element of our strategic/organizational planning process. By understanding the hard-wiring and makeup of employees, our clients avoid guessing about how to motivate their people and how to foster an environment where their employees can produce.

2) Start with real data on your company’s past performance in the key areas that will be measured as a benchmark for success. Often, leadership can explain away poor results, feign accountability, and say “next year will be nothing like last year.” This is a critical mistake. Facing at the truth – which is often in the numbers – can provide a realistic framework to take “one step at a time” in the near-term. Know that your benchmarks are realistic before codifying the strategic plan for distribution, otherwise you risk a real morale and energy drain by teeing your people up for failure.

3) Use a competent, credible, and trusted third-party consultant to facilitate your strategic planning. At ADVISA, we have been involved in strategic planning for over 20 years, facilitating for many industries. Our team of management consultants is sharp, experienced, and trained in expert facilitation. While we are partial to our own team, there are many credible and talented facilitators in the marketplace. Avoid trying to feign objectivity by running your own strategic planning.  This can be reckless. And it is unfair to place key executives – especially those who have bought in to the company – in a position to operate as if they can be clearly objective facilitators. These are people who have key performance metrics that will inevitably cloud their vision. This focus is what makes them special at their jobs, and allows them to be key contributors within the strategic planning session. However, if they are asked to facilitate a strategic plan, this becomes a crutch.

If you are interested in learning how I, and our team at ADVISA, can assist you and your management team in strategic planning please call us at 317.249.2258. If you already have a trusted facilitator, consider sharing this post and looking critically at the people that will make your strategic plan successful.

 

Credit Union Gets More than the Usual Strategic Planning

NothinGerber Federal Credit Uniong makes us more proud than pleasing our customers. Here’s a recent example from Gerber Federal Credit Union, of Fremont, MI.

After comparing several different options, the Gerber FCU Board of Directors chose ADVISA to lead their most recent strategic planning session. This was their third session during the past 10 years. While they knew that the time commitment and brainwork they devoted to defining dreams, analyzing threats and setting goals were important investments, they were surprised by the ongoing guidance for day-to-day activities the plan provides.

“I have been involved in probably 10-12 strategic planning sessions throughout my 35 years in business,” said Greg Zerlaut, Chairman of the Gerber Federal Credit Union Board of Directors. “This is the first time a strategic planning document has become a focal point that drives operations.”

“The marvelous tool is the Scorecard,” Greg said. “We have five major goals that are broken down into interim progress milestones. This has become the guts and core of our board discussions each month. It has evolved as a living document, as we have edited it several times for emerging issues.”

You can read the complete story by downloading it here.

How well does is your strategic plan drive implementation and achievement of goals?  You can learn more about our specialized approach to organizational planning on this webpage, or reach out to us here.

 

 

Yes, you’re growing! But…ugh.

You are growing!  The company is getting bigger, and business has been booming!  What could be better?  There isn’t a cloud in the sky and life is nothing but rainbows and butterflies.  Okay, maybe that isn’t completely true.  But, there are worse problems to have than a company that is growing a little too fast or being a little too busy, that’s for sure.  Yet, like anything, exponential growth does come with its own unique set of challenges.

The solution, of course, isn’t to slow the demand for what you’re supplying.  Instead, I ask you to take a look at what I’ve seen in my work at ADVISA to be the top issues a growing company faces and see if they apply to yours.  You may have thought there was nothing to be done about it – simple growing pains.  Or perhaps you haven’t slowed down long enough to give it any thought.  Because of the reputation you’ve taken great care to build; the talent you’ve cultivated and courted; and all the vacations you don’t take anymore, I’d say it’s worth your time.

  1. Stop, Drop & Roll! – Everyone always runs around with their hair on fire.  This is standard practice.  Because the focus is always firefighting, there isn’t an opportunity to try out new ideas; handle what’s important, but not urgent; and look at the long-term direction of ….anything.  Despite all the hours everyone is putting in, there’s a drop in effectiveness, efficiency and productivity.  Solution: Leadership takes the time to pause.  You have to get a handle on your long-term vision; if you have who and what you need to reach that destination; and what your obstacles are. Creating a strategic plan is a must.
  2. Who are you and what do you do here? – No one is clear on anyone’s role anymore.  There is a lack of coordination between roles and departments.  People don’t know or trust each other so the concept is, “I’ll do it myself if I want it done right.”  This leads to a decrease in collaboration and increase in insecurity about my job stability.  I perceive that no one knows what I do or appreciates my work.  The impact of my work on the whole isn’t visible to me.  My loyalty becomes more to my team or department than the company as a whole.  Solution:  Create an organizational design structure with clearly defined roles that align with where the organization wants to go, and ensure that key leadership communicates on a regular basis.
  3. Why aren’t we making more money? – The place is buzzing 16 hours a day and profits begin to flatten or (gasp!) decline.  Why?  Being reactive, as opposed to proactive, becomes expensive.  Turnover is a big one.  People burn out and despite all the time working, employee productivity is down and the cost of employee recruiting goes up.  A lack of follow up is another.  Plans are made, but things just aren’t getting done.  There are managers everywhere but the really good managers are harder to point out.  Checking items off the task list gets confused with managing.  Employee development programs, training for managers, and trying out new ideas became “back burner” concepts to all of the firefighting.  Solution: Once you decide where you want to go, and align your organizational chart to getting there, assess your talent.  What is the performance of management like now?  What is their potential?  Compare the cost of increasing management skills of front-line management to the cost of not doing so.  Think of it like car maintenance  – it’s never convenient.  But, you spent way too much on the car itself to risk having to replace it because you’re too busy, or it costs too much, to get the oil changed.

When we consider business, growth is good.  In fact, it is great!  There are simply new responsibilities that can come along with running a successful business.  Take a moment to hit pause.  Talk to ADVISA about how to assess the situation and properly assess whether you, and your people, are in alignment with where you want the company to go.  Are you doing what it takes to get there?  Let’s talk about how to make sure that you can continue to maintain what you worked so hard to achieve.

 

 

 

Top down approach to performance metrics

Are you incenting the right behaviors?  Are the activities you measure aligned with your company objectives?

“It is difficult to get a man to understand something when his salary depends upon him not understanding.”

-  Upton Sinclair

By utilizing balanced scorecard metrics derived specifically from your organizational strategic planning you can begin to create true organizational alignment.  People will do what you measure!  If you are not measuring the right things your people will not do the right things.  Performance metrics need to be formed from the overall objectives of the organization.  They must be created from the top down.  Too many companies try to start at the lowest level in the company and work their way up.  With this approach it is highly unlikely that your metrics will be driven by your goals.  Start with the end result in mind.

Why does a COMMON Vision matter?

We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.  – John F. Kennedy, 1962

The American people bought into, believed in, and supported that vision.  On January 14, 2004 George W. Bush gave a speech announcing that we plan to have extended human missions to the moon by 2015 and manned missions to Mars by 2020.  Both the Kennedy plan and the Bush plan were well designed and prepared strategies.

I believe there are not many Americans who are even aware of the Bush speech.  Without any doubt the benefits of strategic planning are unquestionable.  We would not have made it to the moon in 1969 without one.  However, I fear that without the common vision supported by the American people the Bush plan is at risk of not being successful.  Not because of lack of a good plan, or the skilled people to accomplish it, or the resources, but because of lack of support and belief from the people.

An autocratic strategic plan is often left to the author of plan to insure it’s execution and seldom survives beyond them.  Kennedy’s plan lived beyond him.  Will Bush’s survive?  A key concept in creating a strategic plan is to gain the buy-in of the people you have to drive and/or contribute to its success.  Is your strategic plan your vision or is it shared by those in the organization?  Although a strategic planning retreat can be a painful process, it can aid you greatly in securing a vision all participants take ownership in.

Even A Bad Plan’s Better Than None, A Good One’s Better

Have you made your plan for next year yet?  I mean, is there a strategic planning framework for how you intend to do business?  As we head into the holiday season and buisness slows down, before you begin 2010, now is the time to reasess your organizational design structure.  Take a look at these two areas – whether you actually own the company or manage the sales team.

  1. Organizational Alignment - When you have this, the company is working as a unit composed of many moving parts, all towards a common goal(s).  You cannot have this without a strategic plan and everyone knowing what their role is and what the goals are.  If you need help creating a plan, take a look at our organizational plan outline on our website.
  2. Sales Assessment - Take a look at your sales team(s).  If the only strategy is “sell stuff”, it’s time for a plan.  What is assessment and selection like when it comes to your salespeople?  It’s not all economy.  Consider a sales assessment and behavioral interviewing to hire more like your top producers instead of your bottom producers.

Basically, create a plan of some sort if you don’t have one.  A bad one is better than none at all.  Better yet, get help and create a good one.  If there isn’t room in your budget, improve you sales team to increase revenue.