We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too. – John F. Kennedy, 1962
The American people bought into, believed in, and supported that vision. On January 14, 2004 George W. Bush gave a speech announcing that we plan to have extended human missions to the moon by 2015 and manned missions to Mars by 2020. Both the Kennedy plan and the Bush plan were well designed and prepared strategies.
I believe there are not many Americans who are even aware of the Bush speech. Without any doubt the benefits of strategic planning are unquestionable. We would not have made it to the moon in 1969 without one. However, I fear that without the common vision supported by the American people the Bush plan is at risk of not being successful. Not because of lack of a good plan, or the skilled people to accomplish it, or the resources, but because of lack of support and belief from the people.
An autocratic strategic plan is often left to the author of plan to insure it’s execution and seldom survives beyond them. Kennedy’s plan lived beyond him. Will Bush’s survive? A key concept in creating a strategic plan is to gain the buy-in of the people you have to drive and/or contribute to its success. Is your strategic plan your vision or is it shared by those in the organization? Although a strategic planning retreat can be a painful process, it can aid you greatly in securing a vision all participants take ownership in.

usually spend 20-30 minutes in a family meeting (maybe longer) trying to determine what direction we will head. It often seems like nobody wants to step up and make the decision or state an opinion (sound like any meetings you have been in?). This will usually set the immediate agenda and get us through the initial day or two. It is like tackling an immediate project in a business. The problem is when we are done with the initial destination the family meeting starts over. These conversations tend to get tougher as we progress on our journey. Sometimes we find out we just went 5 hours driving in the opposite direction of where everyone wants to go next. We spend countless hours in these discussions and spend a fair amount of time back tracking. I could not help but think about the hours of meetings that are spent in businesses to tackle the next project, the next step, re-routing, etc. The cost to us on our trip is days of time spent talking and missing doing things. The cost on a business using this approach is huge. A business not only needs a sound strategic plan but that plan must be converted to an understandable near-term tactical plan to truly create organizational alignment.